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About Heed
Proactive tax intelligence for a globally mobile world.
Why "Heed"?
Heed means to pay careful attention. A warning to act before it's too late.
Our canary logo references the "canary in the coal mine", the original early warning system. Miners relied on canaries to detect danger before it became catastrophic. Heed serves the same purpose for international tax changes: we detect shifts early so you can respond, not react.
Replace reaction with readiness
Help globally mobile individuals and their advisors stay ahead of tax law changes across multiple jurisdictions. We're replacing reactive compliance, scrambling after a law has already changed, with proactive intelligence that gives you time to plan, adjust, and optimise.
Small team, global problem
Remote-first. Small team. Ship fast. Heed is built by people who've lived the problem: expats, nomads, and advisors frustrated by fragmented tax information scattered across government PDFs, outdated blogs, and expensive consultants. We believe the right information, delivered at the right time, is worth more than a thousand-page report delivered too late.
What we believe
Clarity over complexity
Tax law is dense. We distil it into actionable intelligence, no jargon, no ambiguity.
Signal over noise
We surface what matters to you and filter out everything else. Every alert earns its place.
Global by default
Every jurisdiction we track, from day one. Your tax picture doesn't stop at one border, and neither do we.
Privacy first
Your financial profile is yours. We collect the minimum needed to deliver value, and nothing more.